Before discussing visibility, let's recall what makes Skinobs data unique. Every service listed on the platform is directly provided and validated by the device manufacturer or the laboratories offering it. Access is restricted to manually validated professional accounts, and the platform is not indexed by search engines or AI bots.

This means that the information on Skinobs is confidential, human-validated, and hallucination-free. It thus constitutes a true qualified reference with no connection to any AI-generated content.

You are probably familiar with SEO (Search Engine Optimization) or the art of improving your visibility on Google and other search engines. When an evaluation manager searches for "skin microbiome testing laboratory", good SEO helps your site appear in the top results.

But search is evolving. More and more professionals are using AI tools like ChatGPT, Perplexity, or Google AI Overviews to find answers. Instead of displaying a list of links, these tools generate a synthetic response and choose their own sources.

This is where GEO comes in: Generative Engine Optimization. GEO is about ensuring that your content is identified, cited, and recommended by AI systems when they generate their responses.

When an evaluation manager asks an AI tool "Which laboratories offer ex-vivo skin penetration tests in Europe?", the AI builds its response from the sources it considers most reliable. If your laboratory is not mentioned in authoritative, well-structured, and regularly updated content, you simply won't appear in that response.

In a sector as specialized as cosmetic evaluation, the stakes are clear: if you are invisible to both Google and AI engines, you are invisible to your future clients.

The Cosmetics Testing News (CTN) is the only media outlet in the world dedicated 100% to cosmetic evaluation. Publishing an article on the Cosmetics Testing News is much more than a communication effort, it is now a strategic investment in your long-term digital and AI visibility.

Here is why the Cosmetics Testing News is a particularly powerful lever for both SEO and GEO:

The CTN has been publishing continuously since 2015. For Google's algorithms, a site with over a decade of regular, thematic content represents a strong trust signal. This authority, known as "domain authority" in SEO terms, directly benefits every article published on the platform.

When your article is hosted on the Cosmetics Testing News, it benefits from this accumulated credibility and is recognized as reliable by search engines. This also enhances your visibility on AI platforms.

The CTN publishes new content every week. This regular frequency signals to Google and AI bots that the site is active, maintained, and relevant. Search engines and LLMs (Large Language Models) favor regularly updated sites over those that publish sporadically. Coming from this source, your visibility is all the more significant.

Every Cosmetics Testing News article includes a direct link to your website. In SEO terms, this is what is called a "backlink". Coming from this trusted media outlet, backlinks are invaluable.

A backlink from a trusted and thematic site like the Cosmetics Testing News sends a powerful signal to Google: "This laboratory is recognized by a respected authority in cosmetic evaluation." This "trust transfer" improves the ranking of your own website for relevant searches.

For GEO, the effect is similar: AI systems build their understanding of your expertise by analyzing the network of references and citations around your brand. A mention on the Cosmetics Testing News strengthens your overall authority signal.

Every article published on the Cosmetics Testing News is chosen (curation of articles from other media), selected (articles from Skinobs partners in our area of expertise), written (synthesis articles on claims or specific methods e.g. microbiome,...) and validated by the Skinobs team of experts with over 30 years of experience in the testing industry. This human curation is a key differentiating factor:

Google and AI engines increasingly favor content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Expert content, validated by humans, on a specialized platform, ensures consistency with targeted, expert, and validated communication.

Unlike social media posts that disappear from news feeds within hours, a CTN article stays online permanently. It continues to generate organic traffic, backlinks, and AI citations for years.

More than 150 laboratories have already published on the Cosmetics Testing News to position their expertise with thousands of decision-makers in the cosmetics industry.

A CTN article includes: 500 to 800 words presenting your methods and expertise, images and illustrations, a direct link to your website, and distribution to 7,000+ subscribers via a dedicated newsletter.

To discuss your project, contact Ophélie: [email protected]