Before talking about visibility, let's recall what makes Skinobs data unique. Every method referenced on the platform is directly provided and validated by the laboratory or the device manufacturer that offers it. Access is reserved for manually validated professional accounts, and the platform is indexed neither by search engines nor by AI robots.

This means the information on Skinobs is confidential and validated by people. It is a true, qualified reference, provided by the laboratories themselves, not content scraped from the web.

You probably know SEO (Search Engine Optimization), the art of improving your visibility on Google and other search engines. When an evaluation manager searches for "skin microbiome testing laboratory", good SEO helps your website appear among the first results.

But search is changing. More and more professionals use AI tools such as ChatGPT, Perplexity or Google's AI Overviews to find answers. Instead of showing a list of links, these tools generate a synthetic answer and choose their sources themselves.

This is where GEO comes in: Generative Engine Optimization. GEO is about making sure your content is spotted, cited and recommended by AI systems when they generate their answers.

When an evaluation manager asks an AI tool "Which laboratories offer ex vivo skin penetration testing in Europe?", the AI builds its answer from the sources it deems most reliable. If your laboratory is not mentioned in authoritative, well-structured and regularly updated content, you simply won't appear in that answer.

In a sector as specialized as cosmetic evaluation, the stakes are clear: if you are invisible to both Google and AI engines, you are invisible to your future clients.

The Cosmetics Testing News (CTN) is the only media in the world 100% dedicated to cosmetic evaluation. Publishing an article in the Cosmetics Testing News is much more than a communication action: it is a strategic investment in your long-term digital and AI visibility.

Here is why the Cosmetics Testing News is a particularly powerful lever for SEO and GEO alike:

The CTN has published continuously since 2015. For Google's algorithms, a site with more than a decade of regular, thematic content is a strong trust signal. This authority, called "domain authority" in SEO terms, directly benefits every article published on the media.

When your article is hosted on the Cosmetics Testing News, it benefits from this accumulated credibility and is recognized as reliable by search engines. This strengthens your visibility with AIs accordingly.

The CTN publishes new content every week. This regular frequency tells Google and AI robots that the site is active, maintained and relevant. Search engines and large language models (LLMs) favor regularly updated sites over those that publish sporadically. Cited by this source, your laboratory gains all the more recognition.

Every Cosmetics Testing News article includes a direct link to your website. In SEO terms, this is called a "backlink". Coming from this trusted media, these links are valuable.

A backlink from a trusted, thematic site such as the Cosmetics Testing News sends a powerful signal to Google: "This laboratory is recognized by a respected authority of cosmetic evaluation." This "transfer of trust" improves your own website's ranking for relevant searches.

For GEO, the effect is similar: AI systems build their understanding of your expertise by analyzing the network of references and citations around your brand. A mention in the Cosmetics Testing News strengthens your overall authority signal.

Every article published in the Cosmetics Testing News is chosen (curation of articles from other media), selected (articles from Skinobs partner laboratories related to our field of expertise), written (overview articles on specific claims or methods, for example the microbiome) and validated by the Skinobs team, experts with more than 30 years of experience in the testing industry. This human curation is a key differentiator:

Google and AI engines increasingly favor content that demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness). Expert content, validated by people, on a specialized media: that is targeted, expert and validated communication.

Unlike social media posts, which disappear from news feeds within hours, a CTN article stays online permanently. It keeps generating organic traffic, backlinks and AI citations for years.

More than 150 laboratories have already published in the Cosmetics Testing News to position their expertise with thousands of evaluation managers worldwide.

A CTN article includes: at least 300 words (500 to 800 recommended) presenting your methods and expertise, images, a direct link to your website and distribution in the weekly newsletter (7,000+ subscribers).

To discuss your project, contact our sales team: [email protected]